A trademark is any word, phrase, symbol, design, or combination thereof that identifies and distinguishes your goods or services in the marketplace. It is how customers recognize your brand and differentiate it from competitors.

The term “trademark” is often used to refer to both trademarks and service marks. Trademarks apply to goods, while service marks apply to services but both serve the same essential purpose: protecting your brand identity.

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A trademark can:

• Identify the source of your goods or services

• Provide legal protection for your brand

• Help guard against counterfeiting, misuse, and consumer confusion

 

Protecting your brand is an important step in building and maintaining a successful business.

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Contact Tondalaya Lloyd & Associates, LLC today to learn how we can help you protect your trademark and strengthen your brand.